Time：20xx.3-20xx.9
Company Name: Guangzhou Huanzhu Resume Production Co., Ltd.
Position: Creative Director
Creative Director (responsible for the Company's branding and marketing)
Mainly working on brand building, brand promotion, marketing, creative planning, Owned-media operation, etc. Chengmei is one of the leading companies in the field of professional skin care products. It has been established for 16 years and has developed excellent distribution network in 27 provinces. Therefore, Chengmei’s brand image also needs to be developed properly to meet market needs. Brand Department in charge with each communication interface, gives a unified brand image and consolidate the brand imprint bit by bit. Leading projects include: Chengmei National Industry Congress and related communication, Chengmei Beautician National Competition and related communication, Chengmei CEO Congress (Phase I) and related communication, Chengmei’s official website construction, Chengmmei’s official wechat positioning and rebuilding, Sub-brand CELLMAGIC's brand positioning and communication, Lipid Reduction Camp Small Procedures, etc.
Time：20xx.10-20xx.11
Company Name: Guangzhou Huanzhu Resume Production Co., Ltd.
Position: Creative Director
Mainly working on brand rejuvenation & community marketing, client communication, strategy analyzing, FGD, idea generating and production. As china market is becoming younger, the society’s dominant values and consumer insights is in the process of rapid evolution. Most clients are focusing on brand image remodeling. We help leading enterprises in traditional industries to reverse stereotyped images and gain recognition and brand preference from China youth. Leading projects include: Cosmo Lady Rebranding. Cosmo Lady is the largest lingerie company in China, and most of its market share is within Tier 3 and 4 cities. In face of international lingerie brands’ expansion into lower cites, Cosmo Lady needs to occupy Tier 1 and 2 cities so as to protect its market share. My team helped Cosmo Lady to further study Post 90s girls insights and successfully updated its brand image in both visual and conceptual angle. Client：Buick, Diageo, Cosmo Lady, Nanfu Battery
Time：20xx.5-20xx.9
Company Name: Guangzhou Huanzhu Resume Production Co., Ltd.
Position: Founder
Mainly working on client’s industry value chain study, brand position and development, target consumer clarification and identity, and finally, guarantee the efficient social communication. Because most of the projects we operated had limited budgets, we had gotta guarantee clients’ marketing ROI as high as possible. Therefore we worked along with our clients and designed effective communication campaigns rather than fancy presentation decks. Leading projects include: Standard Chartered Priority Service, Pianzaihuang Toothpaste Launch and 17PR Website Redesigning. Won the Asia Pacific draft comparison of XX project of Standard Chartered Bank; Helped Pianzaihuang toothpaste to break the limitation of daily necessities; Helped 17PR to sort out its positioning and redesigned the official Website. Client: Standard Chartered, Pianzaihuang Toothpaste, Teambition, 17PR, Jian24
Time：20xx.1-20xx.5
Company Name: Guangzhou Huanzhu Resume Production Co., Ltd.
Position: Associate Creative Director
Mainly working on client communication, online campaign planning and supervision，H5 creative and production, wechat site design and construction, website design and production, Tmall store design，event planning. We helped client catch youth’s eyes by Korean celebrities, successfully raise clients’ brand awareness and preference. Client: Samsung Mobile, Friso Milk, Lock&Lock, Rapido Fashion
Time：20xx.6-20xx.6
Company Name: Guangzhou Huanzhu Resume Production Co., Ltd.
Position: Associate Creative Director
Mainly working on client communication, creative ideas generating, management and production, IMC planning and supervision，interactive outdoor campaign management. The bonding between Father and Son has been what OREO emphasized globally for quite a few years. But in China market, we daringly turned to the bonding between Mother and Son in 2014. Result? The business innovation won Mom’s heart as well as a bigger market share for OREO. Client: OREO
Time：20xx.11-20xx.5
Company Name: Guangzhou Huanzhu Resume Production Co., Ltd.
Position: Associate Creative Director
Mainly working on client communication, creative ideas generating, management and production, IMC planning and supervision, official website and weibo ideas generating. Daily make-up habit is actually new to Chinese girls. Especially, we particularly find girls at tier 2, 3, 4…cities rarely wearing make up neither at work nor in personal life. So we helped client change the behaviors of cosmetic consumption of Chinese girls, to expand market and guarantee the NO.1 market share for Maybelline. Client: Maybelline
Time：20xx.12-20xx.10
Company Name: Guangzhou Huanzhu Resume Production Co., Ltd.
Position: Snr Copy Writer
Mainly working on client communication, creative ideas generating, management and production, IMC planning and supervision. Facilitated the launch of McDonald’s Olympic Campaign, Breakfast Campaign, Summer Drink Campaign and ect to guarantee the win win of brand image and market share. Worked on female consumer’s insight along with adidas to bring up the “in sisters’ name” campaign, successfully expanded the female sports market in China for adidas. Client：McDonald’s, adidas
Time：20xx.2-20xx.11
Company Name: Guangzhou Huanzhu Resume Production Co., Ltd.
Position: Snr Chinese CW
Mainly working on client communication and consumer communication, creative ideas generating, management and production. With a size of 300 employees and huge magnitude of clients, DDB Singapore is a giant agency. As one of the only TWO Chinese copywriters, I could access all the Chinese creative and copy writing. Which means: I could fully cooperate with all the teams, and enjoyed the panorama of the top Asian agency and delved deep enough to learn their way of working and ideas. Client：McDonald’s, Uniqlo, Changi Airport, StarHub
Time：20xx.2-20xx.11
Company Name: Guangzhou Huanzhu Resume Production Co., Ltd.
Position: Snr Chinese CW
Mainly working on Brand Management, Client Communication, creative ideas generating, management and production. We have effectively used a visualized method to communicate Human-3D Technology of uDivine and created a selling miracle in Singapore, Hongkong and Taipei. Up to today, uDivine has been out of stock in these three cities. Client：OSIM
Time：20xx.5-20xx.12
Company Name: Guangzhou Huanzhu Resume Production Co., Ltd.
Position: Snr Copy Writer
Mainly working on Brand Reposition, ATL&BTL Communication, FGD, Product Test, Store promotion and etc. We facilitated NiveaForMen to convince Chinese male consumers ‘Dare to Care’ and transformed their traditional thoughts on men’s skin care. We supported Haier build an international reputation through Olympic Campaign. We Help East Dawning expand to 4 cities in only 1 year. Client：NIVEAforMEN, Haier, East Dawning, Mastero, SCJ, Dow, Ricola and ect.
Time：20xx.6-20xx.5
Company Name: Guangzhou Huanzhu Resume Production Co., Ltd.
Position: Copy Writer
Mainly working on TVC, Print AD, package and gift design and production. From 2003 to 2004, with our effective advertising strategies, Nestle Milk Power gained the No.1 branding image and market share in China. From 2003 to 2005, we organized Microsoft “Your potential. Our passion”new branding launch in China, Client：Nestle, Microsoft, Durex, MasterCard, CathyPacific, Goodyear and ect.
Time：20xx.5-present
Company Name: Guangzhou Huanzhu Resume Production Co., Ltd.
Position: Worldview Curator
Mainly working on License application, team recruiting, theme, speaker, idea & talk clarification, audience experience design, daily operation, community marketing, property management, training, media relationship, partnership and ect. TEDx is NPO project for public good, We started it from 0 to 1, just like a start-up company without cost risk. By five years of practice, our team and this project have been iterating step by step together. TEDxLujiazui is the largest TEDx project in China. Every year, our annual forum can reach tens of millions of exposures with almost zero marketing cost, and our event has successfully achieved a certain proportion of the repurchase.
