品牌营销管理英文简历案例

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品牌营销管理英文简历案例

编辑：幻主简历时间：2024-03-18 来源：幻主简历

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在市场营销领域，一份精心打造的个人英文简历更是不可或缺。本文将为大家展示一份优秀的市场营销个人英文简历案例，欢迎阅读，供大家参考借鉴。

品牌营销管理英文简历cv案例

品牌营销管理英文简历，BrandMarketingManagementcv案例：

Intended Position:：BrandMarketingManagement

Educational background

Time: 20xx.9-20xx.7
School name: Phantom University 1
Major: Advertising（Planning）
School description: Major courses: Introduction to Advertising, Marketing Planning, Advertising Planning and Creativity, Economy and management.

Minor courses: Fashion Design, Business Photography, Sketch.

Work Experience

Time: 20xx.9-20xx.7

Company Name: Huanzhu Resume Company 1

Position: Account Manager

Service Brand: Galaxy Macau

1. Responsible for the renovation and optimization project of the three official websites of Galaxy Entertainment: Galaxy, Star World and Broadway.

2. Carry out preliminary market research and competitive product analysis, help the official website UI / UX interactive design smoothly carry out the official website page design and construction, communicate with the front-end technical personnel at any time to carry out website development and cooperation, and master the website architecture and construction process skillfully. From project proposal to project implementation, control and promote the project progress, manage and coordinate the division of labor of team members, and keep everyone's efficiency maximized. Keep good communication with customers.

3. Compare websites of the same category, classify website architecture and content modules, maximize the utilization of existing website content and ensure the overall structure is clear.

4. Classify the content of the website, manage the editing and uploading work in Drupal background, manage the work progress of relevant personnel, and control the work quality.

5. Work closely with website developers to conduct page testing, adjust user interaction experience and UI related issues.

Service Brand: IBM

1. Be responsible for formulating and following up the online communication strategy of IBM B2B enterprise solution related products and offline activities. Fully understand B2B products such as AI Artificial Intelligence, blockchain, cloud, RPA and other technical background and relevant applications, and understand relevant industry trends and enterprise application cases.

2. According to the annual development strategy formulated by global IBM, the latest science and technology achievement cases, and in combination with China's Internet and science and technology development direction, develop the online integrated communication strategy for the 2019 IBM think

forum Internet Conference, develop and follow up the implementation of creative themes.

3. IBM think forum Internet Conference investment promotion plan writing. Invite IBM's partners, customers, etc. to carry out Conference cooperation, and formulate relevant rights and requirements.

4. The website of IBM cloud lecture is optimized to improve the user experience and the later transform-ation.

5. Sort out the core communication concepts of IBM financial conference, formulate the conference theme and preheat the relevant online communication strategies and creative content output direction in the early stage of the conference.

6. IBM AI vision artificial intelligence editor xnba cooperation project, participate in H5 creative production and communication planning. H5 prototype design, user experience design, creative output and HTML production. And put it in NBA program, invite audience to participate in interaction, when broadcasting, the online participation amount is more than 2000 people.

Customer Brand: Lenovo

1. Responsible for writing the new product marketing communication plan of Lenovo Xiaoxin notebook and yoga product series. Fully understand product characteristics, communicate with product manager deeply and cooperate with creative team to produce high quality product posters and contents.

2. Coordinate online and offline resources, cooperate with KOL to produce high-quality content; carry out cross-border cooperation planning in combination with media resources and follow up the overall implementation of the project.

3. Plan the online communication strategies of JD 618, Lenovo summer promotion equipment Festival and other large-scale e-commerce promotion festivals, and cooperate with the media to promote product sales.

4. Participate in large-scale offline press conference, write social communication scheme of Lenovo Xiaoxin's "HuaHuo night in Shanghai", control the content and progress of on-site social communication, Planning and implementation of some parts of offline activities, closing report and effect summary.

Time: 20xx.8-present

Company Name: Huanzhu Resume Company 2

Position: Senior Account Manager

Service Brand: Nestle

1. "Nestle Jingdong coffee category day" and e-commerce project planning communication plan writing and management implementation.

2. Conduct preliminary research on the categories of communication products, analyze the market demand, and sort out the theme concept and creative ideas of campaign.

3. Video media, such as TikTok, Kuai Shou, Little Red Book and other online activity planning, reasonably allocate media resources; Script creative thinking and follow-up of the launched advertising virus video, quality control and real-time follow-up of the video shooting, production, editing and later stage.

4. Cooperate with the communication activities of JD e-commerce platform to carry out activity content planning and follow up the planning and production of creative pages.

5. Integrate media resource planning, budget allocation and scheduling; ensure that media materials go online on time. In the final release cycle, 105% of the exposure and click effect were achieved, and the CTR conversion effect exceeded the expected release effect, and finally achieved the radical sales target.

Service Brand: Yili

1. "Yili 2020 Winter Olympic Games Project" creative development and communication planning; Design and production of Yili product packaging and derivatives in combination with the Winter Olympic mascot and creative concept, and online sale on Jingdong e-commerce platform as planned.

2. Plan online communication activities based on Yili's resource advantages as a partner of the winter Olympic Games; Use star spokesmen and mascot release hot spots of the Winter Olympic Games to carry out topic communication online, and pre launch customized products for Yili Winter Olympic Games.

3. "Yili x Military Games Cooperative Marketing Project" online communication activity planning, camouflage customized packaging and derivative creative concept development and design production follow-up; on the day of sale, it won the first sales volume in history on the first day of sale, with a transaction conversion rate of up to 28%. More than 50000 new members have been added to brand stores, setting a new record for a single marketing campaign.

4. Write and follow up the management and implementation of online activity communication plan of "3.0 project of Yili vigorous Winter Olympic College". Combining the advantages and benefits provided by Yili vigor Winter Olympic College for consumers and the unique resources to carry out the dissemination and planning of activities, creative thinking and production control. Convey and shape Yili's brand ideal, combine online and offline activities to maximize the volume of communication.

Time: 20xx.3-20xx.9

Company Name: Huanzhu Resume Company 3

Position: Project Manager

Service Brand: Shilla Duty Free

1. Output strategy and creativity according to customer demand, and formulate corresponding marketing campaign communication scheme.

2. Write micro blog and wechat communication articles, plan and operate the official public account to release content; develop activities, cooperate with blog fashion and travel KOL, regularly interact with fans, increase the differential cognition of brand in Korean duty-free shop, and make consumers feel good.

3. Connect with internal teams (media and design departments), timely and accurately convey customer needs, and ensure the smooth progress of communication plan.

4. Conduct in-depth cooperation with fashion media YOKA, Fashion Bazaar and Travel media Mafengwo, Ctrip and Qunar, cooperate with soft resources while putting in hard and wide media, and produce in-depth and high-quality content in combination with self-Media.

5. Conduct monthly, quarterly and annual social media and activity effect data report and summary as required.

6. Plan and lead travel, beauty KOL and OTA media to participate in the experience activities in Seoul and Jeju to help the brand spread in the media. And the output and release of social media content.

7. Plan and participate in "who is angelababy" online campaign. In combination with the enthusiasm of star spokesperson angelababy, online communication planning is carried out to expand the volume of Shilla duty free shop. Work with multiple media and KOL to produce creative content of relevant activities and carry out H5 communication. During the activity, there were 3 million Weibo topic discussions.

Time: 20xx.3-20xx.3

Company Name: Huanzhu Resume Company4

Position: Intern

Customer service: Lenovo

1. Responsible for the execution of lenovo mobile phone and Lenovo TV media delivery and data report writing.

2. Participate in the new product proposal of Lenovo lemon mobile phone series, collect and sort out relevant competitive product data, and name new mobile phones.

3. Lenovo ThinkPad Jingdong double 11, double 12 advertising launch implementation, effect summary. 4. Lenovo intelligent TV S9 Jingdong page design planning.

5. Write and summarize daily report, weekly report and monthly report.

Self-evaluation

5 years working experience in international 4A advertising company.Serving 2B & 2C company such as IBM, Lenovo, Nestle, Yili, Galaxy Macau, and Shilla Duty Free. Related industries include IT, Electronic, FMCG, etc. Having digital, social, e-commerce integrated marketing planning and implementation experience. Professional, efficient, and have a good sense of service and team spirit. I am outgoing, active in thinking, quick in response, active in mainstream social media, like to explore new things. Good at thinking and writing. Having strong project management ability, good coordination ability, strong sense of responsibility and pressure resistance, willing to grow and progress together with the enterprise.

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