Responsible for the marketing work of the neural intervention product line.
1. Develop annual business promotion strategies, including developing annual sales plans, analyzing competitors, potential markets, and refining key information of core products.
2. Market analysis. Conduct market research, distributors and sales data analysis, competitor analysis, and overall industry development analysis for the whole country and region. Conduct monthly market analysis reports.
3. Design and production of product promotion materials, which includes product promotion manuals, product introduction PPTs, product operation videos, product introductions for various meetings, objection handling manuals, etc.
4. Plan the central marketing core academic promotion projects. This includes academic content planning, communication with participating experts, project budget planning, on-site organization and execution.
5. Product training. Plan and carry out product knowledge training, disease basic knowledge training, etc. for sales and distributors.
6. Experts regular visiting and relationship maintain. Solve clinical feedback on products, communicate and collaborate with experts on market projects, conduct new product trials and expert advice research.
7. Information transmission and training in the field of disease treatment. Including the latest guidelines, interpretation of literature, introduction of the latest treatment methods, summary of research data of company's products and competitors in field, and introduction of product related interventional procedures.
8. Product academic copywriting. This includes writing product content on the company's WeChat website, publishing real clinical cases through collaborative vertical media groups, core projects, clinical and event publications, etc.
Achievements:
1. Responsible for and completed the launch of one new product in 2022, and responsible for the launch of four new products in 2023. Including product launch strategy and market analysis, product promotion material design and production, online and offline promotion projects, new product sales training and dealer product information communication, new product expert project cooperation, etc.
2. Responsible for planning, organizing, and executing various core tripartite academic conference & seminar in the field of neurological intervention every year, with 3-6 events annually.
3. Conduct online brand academic projects, including online international academic exchange projects (once a quarter), product case promotion projects (four times a month), etc.
4. Regularly and independently carry out training in the field of disease treatment and product knowledge biweekly, and assist in achieving the annual sales target of 40% growth from the perspective of product academic promotion.
