1. According to the company's brand development plan, formulate the Amazon platform (US/Europe/Japan) sales target. Based on market demand and the company's annual product planning, through the new product layout and accounting for marketing expenses, the overall operation plan was formulated and implemented. Finally, the monthly sales of a single store exceeded 1.3 million US dollars, ranking third in the Amazon platform category, and completed the whole year ahead of schedule. Sales target; mainly operate 3C/outdoor/smart home and other categories;
2. Understand product popularity and trends through Google trends/Merchant words and other websites, formulate product portfolio plans, and provide new ideas and basis for new product development and functional improvement;
3. Responsible for the creation and management of Amazon listings, fully understanding buyers' concerns through buyer reviews and Q&A, highlighting corresponding features on copywriting, sidebar pictures, and A+ pages, continuously observing and analyzing the conversion effect of detail pages, regularly optimizing and improve, and finally achieve The page conversion rate is above 20%;
4. Responsible for the traffic management on the site, through the creation of CPC advertisements, to seize the advantageous advertising space with reasonable bidding, constantly strengthen the correlation between core keywords and products, and finally convert into natural traffic; regularly analyze advertising reports, Optimize keywords, control marketing costs, and achieve Acos at 5%-20%;
5. Responsible for product promotion outside the site, and post products by contacting editors on social networking sites, including 9 TO 5 TOYS/ Youtube / Slickdeals.net/Facebook/Dealn news/Kinja and other websites have successfully achieved a 500%-1000% increase in product traffic, enhancing brand awareness and competitiveness.
6. Responsible for SEO optimization of platform products, regularly declaring LD/7-DAY DEAL in the platform, reporting DOTD to the account manager, creating coupons within the target gross profit margin to improve conversion rate, observing and analyzing the effect of activities, and optimizing the combination of promotion plans;
7. Make data reports, regularly analyze changes in product traffic and conversion rates, write operational reports, and adjust operational strategies in a timely manner, so as to achieve stable growth in product traffic, a steady growth of keyword positions, and continuous improvement in conversion rates;