1. Responsible for the market strategy and planning of Infiniti eastern region (Jiangsu, Zhejiang and Shanghai), including online advertising, market activities, customer protection activities and other activities submitted to review and supervise the implementation effect of activities;
2. Responsible for the whole process management of east China Auto Show project;
3. According to the overall product development and market situation, make full use of IP/ different industry/brand resources to carry out regional cross-border cooperation and improve brand awareness and exposure;
4. Responsible for sales process management in the eastern region, including process management KPI data feedback, DCC lead follow-up rate, test drive rate, order conversion rate and other indicators data information follow-up and analysis and improvement;
5. Planned and implemented national new media training and operation management for distributors, including designated guidance manuals, in-store guidance for distributors, new media ranking and rewards for distributors, and monthly drug shaking competition for distributors;
6. Planned and implemented nationwide we-media communication programs for dealers, including dealer official account, Douyin, live broadcast, moments of friends, enterprise wechat, video RBT, AUTOhome BBS Posting, door-to-door visits and car owner interviews and dealer incentive policies;
7. National in-depth test drive project operation, including project operation, vehicle management with Party B, small program development, order management and dealer verification and cancellation, etc.
Plan and execute projects:
2022 Infiniti East Auto Show project
Infiniti East Region Tiktok account and broadcast studio planned and operated
2022 Infiniti East Region joint 818 promotion activities
2022 Infiniti East Brand new QX55 launch event
2021-2022 Infiniti national dealers‘ new media training and incubation
2021-2022 Infiniti national dealer in-depth test drive project
2021-2022 Infiniti distributor vertical media operation , and DCC operation coaching
2022 Q2 Infiniti national dealers' media communication project